This is a full-time on-site role located in Ahmedabad. We are seeking a highly skilled and experienced Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Develop and implement a content strategy that aligns with the overall digital marketing goals, ensuring consistent messaging and brand voice.
Produce high-quality, engaging, and original content for various digital channels, including but not limited to websites, blogs, social media, email marketing, and video.
Conceptualize and execute multichannel campaigns across the prospect and client lifecycle, ensuring alignment of communications and messaging in all channels.
Work in tandem with SEO specialists, and the web development team to optimize content for search engines to improve visibility and rankings, incorporating relevant keywords and SEO best practices.
Generate quality leads.
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
Develop and implement SEO and PPC strategies
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Manage online reputation.
Demonstrate mastery of required skills. A Master's degree in marketing and communications, or a related field will be an added advantage
2-3 years of experience in digital marketing for solution & services industry.
Proficiency in Communications, Updated on technology trends, Suggests possible disruption strategies.
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
Proficient in marketing automation tools and experience with web analytics tools (e.g., Google Analytics).
Excellent written and verbal communication skills