This is a full-time on-site role located in Ahmedabad. We are seeking a dedicated SEO Lead to join our growing team. The SEO Lead will work closely with the Marketing and Sales teams to increase site traffic and promote our brand through various search engine optimization activities.
Manage On-page SEO and off-page SEO.
Understanding of ranking factors and search engine optimization practices.
Develop and implement a link-building strategy.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Creating high-quality SEO content. Assisting with blog content.
Leading keyword research and optimization of content.
Perform ongoing keyword discovery, expansion, and optimization.
Optimize copy and landing pages for search engine marketing.
In-depth experience with website analytics and SEO tools such as Google Analytics, SEMRush, SpyFu, WordTracker, etc.
Recommend changes to website UX, architecture, sitemaps, content, linking and other factors to improve SEO positions for target keywords.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Graduate/ master's degree in marketing, communications, or a related field.
Working knowledge of Google Analytics.
Experience with coding techniques.
Thorough understanding of web design and site structures.
Good knowledge of back link analysis.
Excellent written and verbal communication skills.
Proficient in marketing automation tools and experience with web analytics tools (e.g., Google Analytics).